So far in 2016, we’ve seen responsive design well and truly take centre stage as the vital asset that every company needs (and since over 50% of all web searches are made on mobile, it’s hardly surprising), as well as visual trends that aim to make the experience of browsing a site that little bit more personal – the most notable of these perhaps being the exciting range of adventurous new typefaces that are starting to liven up the web.
But it doesn’t stop there! Today we thought we’d bring you a quick update with a couple of the weird and wonderful design stories that have caught our eye over the past few weeks.
They’re a long way off from reaching the marketplace right now, however big name site-building companies such as Wix ADI and Grid are already trialling web design with a difference… the difference being that they use artificial intelligence to build the site, based on minimal input from the user.
With hotels staffed almost entirely by robots and self-driving cars already becoming a thing of the present rather than the future, it’s not much of a surprise to see that the need for human input is being removed from yet another industry. In this case, it works by allowing users to give basic details about their company, before seeing their new site appear in a matter of minutes.
Our verdict: While this sounds promising for speed and efficiency, our concern is that using artificial intelligence won’t give the personal, tailored feel that is so important to the modern consumer. These could certainly fill a gap in the market for very small businesses and individuals like bloggers or freelancers, however those looking for some extra care and attention will probably carry on working with human designers for the foreseeable future.
Still, anything that moves the 21st Century that little bit closer to a Blade Runner future is absolutely fine by us.
Google Ignites the Engine
Our Verdict: This may be a small change with limited applications for now, however it hints at the possibility of more to come! We hope that this is only the beginning for Ignition, and that the bright sparks at Google carry on making developments that will help our devices show great websites in the way that they were intended to be seen.
Psychology Becomes the New Web Design Buzzword
Not exactly a buzzword, but one thing we’ve seen popping up across several different design blogs and news sites is an emphasis on how knowledge of psychology can help craft better designs.
The idea here is that all those human personality quirks that psychologists have known about for generations have a big impact on how people interact with, and relate to, the sites that they browse. Understand the thought processes, and you’ll understand how to best serve the customers’ needs.
Our Verdict: The importance of psychology can’t be understated, and we definitely agree with others in the field who are starting to bring it to the attention of a wider audience. That said, it’s also something we’ve been seeing in web design trends for years; although it may not be labelled as such, the turn towards making sites more personal is one example of the impact of psychology. This is definitely something that’s here to stay.